2025 05 22

Warlord, Chicago, Illinois. January, 2025. © Clayton Hauck

My sister still swears the fries at Warlord are shipped in from McDonald’s, which I think is funny.

I wonder if there’s an actual business model there? You open up a cool dining room right next to an existing restaurant — your entire menu is outsourced to the actual restaurant, but you charge a significant mark up for the elevated dining experience. Honestly, I think it would work. It’s sort of what the actual economy is becoming anyway. We interact with slick “skin” layer without much thought about all of the layers below. Maybe we’d call the place WinAmp and swap out the theme every few months to keep up with what’s in style.

Now Hiring: Image Consultant, Marketing Manager, and Social Media Liaison

-Clayton