2025 06 12
Summer storms are the best. Chicago, Illinois. May, 2025. © Clayton Hauck
Lately, as I struggle to check all the things off of my daily mental to-do list, I’ve been finding myself walking around the house saying, “One thing at a time!”
Really, it’s a dozen things at a time, but if I just tell myself one thing at a time, perhaps I will eventually listen?
-Clayton
2025 06 11
Haley and Allison. Chicago, Illinois. May, 2025. © Clayton Hauck
Short one today, as I am knee deep in tasks. Taking a moment to appreciate these two lovely people I have in my life. As I get older, it becomes increasingly clear just how necessary it is to have loving and supporting people in your life. It’s something I neglected for years, as I spent far too much time focused on myself and advancing my own interests. Sure, I’m still full of interests and realistically take on more than I can handle, but if it wasn’t for these two, who knows how damaged my brain would be at this point.
-Clayton
2025 06 09
Buddy, the dog. Chicago, Illinois. 2025. © Clayton Hauck
This will not become a dog blog; this will not become a dog blog; this will not become a dog blog.
That said, we have a dog now! Or, at least, we are co-parenting a dog now. Buddy, the dog. He’s the best. He’s a weirdo. And surely I will be making many more photos of the dude. But I promise not to post any of them here. Unless they’re too good not to, of course.
-Clayton
2025 06 08
Business, man. Chicago, Illinois. April, 2025. © Clayton Hauck
Today, Sunday, I was supposed to work but decided to take the day off, still exhausted from the shoot that wrapped the day prior. Making photos for a living has evolved quite dramatically in the twenty-odd years I’ve been doing it. Things move much faster and expectations are far higher, these days.
One quick story I’m reminded of that made me laugh:
My friend, and fellow commercial photographer, decided to capture his son’s prom night through well-lit portraits. He grabbed a bunch of his equipment from the studio, brought it home and set it up, and made a bunch of photos as the kids were getting ready to head out for the night. The kids then expected him to send them the photos immediately, surely so they could post them to social media, as people do. My friend, however, does not work that way. These photos had to first go off to his retoucher for touch-ups and processing before they could be considered finished. A week, maybe two weeks, then you can see the images, kids!
It’s both interesting and depressing to consider how value of images is lost, often immediately, by the inevitable passing of time. Like a new car driving off the lot, the photos you made last night that had everyone so excited, are often forgotten next day.
Last week, I had a stylist email me asking to see images from a campaign we shot a decade ago (!). My first thought was to laugh about how little value those images must have now. It was the largest budget for any production in my entire career, but after ten years, surely all of those images have met their end — replaced by cheaper images from nicer cameras, right? To my surprise, the stylist emailed back with some screen grabs she pulled off the client’s website, still proudly showing our decade-old images.
-Clayton
2025 06 06
Beer and a shot. Sportsman’s, Chicago, Illinois. February, 2025. © Clayton Hauck
Friday is for beers (even though I’m posting this on Monday, because I was busy working over the weekend, so treating today as a “working weekend day” to allow myself some mental and physical recovery — that all makes sense, right?).
This photo is special because they handed me this High Life and the label was applied upside-down, which made me feel like I won some kind of Golden Ticket For Alcoholics to tour the Wonka brewery factory.
-Clayton
2025 06 05
Church. Chicago, Illinois. May, 2025. © Clayton Hauck
Now that we have a Chicago Pope, I’m thinking of being Catholic again. I think I’ve taken enough photos of this church over the years to be forgiven for my sins.
-Clayton
2025 06 04
I am fashion! Chicago, Illinois. April, 2025. © Clayton Hauck
It’s cute to make this declaration in a nondescript storefront off Western Avenue across from the Shell station. But people gotta dream, and I commend them for it! I’ve got a dozen or so dreams cooking up right now myself and surely a few of them feel as silly to others as this one does to me.
Keep dreamin’
-Clayton
2025 06 03
Walking through a bygone era. Chicago, Illinois. May, 2025. © Clayton Hauck
I’ll admit it, I’ve been severely slacking on my Creative Resolution this year. Only a few days have I gone out with the Ricoh GRiii to make street photos. Not much to show for it, however, I do aim to work the camera into a commercial project later this week, which is a fun development as far as my camera equipment goes.
One ongoing realization I’ve had recently is that I already have a ridiculous amount of photos. It would probably be beneficial to spend more time publicizing my existing work and less time making new work. Alas, the act of photographing is far more enjoyable.
-Clayton
2025 06 02
Boys, on the move. Bucktown, Chicago, Illinois. June, 2025 © Clayton Hauck
Another image that has been nearly deleted a dozen times, but stuck around because it has a lil something I like. The something, I think, is a distinct feeling of early summer in Chicago. The weather has turned and things are happening; people are on the move. Plus, I just love the older buildings in the older neighborhoods of the city, like this one.
-Clayton
2025 06 01
Don’t Fret art. Chicago, Illinois. February, 2025. © Clayton Hauck
While Don’t Fret is no longer with us, he will live on, through his art and through his spirit, for some time.
We were in early production on a documentary about his life. While this project has been derailed, it will eventually be turned into something worthwhile. More on this another day. More on all of this, in fact, another day, as I surely have quite a lot more thoughts to share once I both find the time to share them and fully process the realities.
Until then, don’t fret.
-Clayton
PS- thank you to all who attended and helped plan the lovely memorial service
2025 05 30
A spring scene. Chicago, Illinois. April, 2025. © Clayton Hauck
Something about this snap speaks to me… I love the transitional times of year, when time shows its hand and nature leaves its mark. Soon the yard will get tidied up, fresh mulch will be laid and flowers will come and go, just in time time for earth’s rotation to once again shift and coldness to take hold again.
-Clayton
2025 05 29
Another Busted Car. Chicago, Illinois. March, 2025. © Clayton Hauck
It feels like an appropriate day for another Busted Car. While making this image on my walk home from work, a woman came out of her house and asked, clearly suspicious of my actions, “Why are you taking a photo of the car?”
“Art.” I replied, as I walked off into the sunset.
-Clayton
2025 05 26
Show me your point and shoot. Chicago, Illinois. March, 2025. © Clayton Hauck
One major reason I started this here blog was that I was finding myself spending far too much time consuming and not nearly enough time creating.
This video is filled with great little reminders about the importance of being creative and making things.
-Clayton
2025 05 24
North & Kedzie. Chicago, Illinois. March, 2025. © Clayton Hauck
Right angles and straight lines are easier.
Here’s a nice video that popped into my feed.
-Clayton
2025 05 22
Warlord, Chicago, Illinois. January, 2025. © Clayton Hauck
My sister still swears the fries at Warlord are shipped in from McDonald’s, which I think is funny.
I wonder if there’s an actual business model there? You open up a cool dining room right next to an existing restaurant — your entire menu is outsourced to the actual restaurant, but you charge a significant mark up for the elevated dining experience. Honestly, I think it would work. It’s sort of what the actual economy is becoming anyway. We interact with slick “skin” layer without much thought about all of the layers below. Maybe we’d call the place WinAmp and swap out the theme every few months to keep up with what’s in style.
Now Hiring: Image Consultant, Marketing Manager, and Social Media Liaison
-Clayton
2025 05 20
Traveling salesmen for god, or whatever. Chicago, Illinois. May, 2025. © Clayton Hauck
What better time of year to feel the optimism of new and exciting projects than spring? Birds chirping, weeds popping, trees leafing out. Passing these two youts while driving home from an editorial assignment, I felt the urge to pull over and make a photo of them. Really, I wanted to interview them as well and post it all on my new blog, however, the reality is that I have far too many hobbies these days and far too few jobs. Perhaps one of these hobbies will start bering fruit before the season ends and the firm hold of winter takes hold yet again.
-Clayton
2025 05 15
Man walks downtown. Chicago, Illinois. January, 2025. © Clayton Hauck
This afternoon, I have a portrait shoot downtown. Perhaps I will have some time to sneak away and do some street shooting. In reality, I won’t. In a wild and depressing Sign of the Times: I am being paid more to make corporate portraits than I would be had I accepted a commercial project that is also shooting today. Commercial jobs are how I built a life in photography, and for the rates to be as bad as they have become, the struggle to stay afloat in the endless hustle of photography is real.
This is why I’m considering getting a “real job*.” But more on this another day, soon.
*job will still be of my own making and fully photography-focused.
-Clayton
2025 05 13
Emily, keeping it 100 at See You Soon, Chicago, Illinois. February, 2024. © Clayton Hauck
Previously, I wrote about the origin of this “Keep it 100” portrait setup I’ve been doing, along with some of the challenges I faced. (See: 2025 03 24)
This will be a short update, of sorts. In the spirit of transparency (I like when people work through challenges publicly via social media and whatnot — even if, in reality, it’s more done as a marketing ploy), I thought it might be beneficial to some to see some actual numbers. In reality, it will mostly be beneficial to myself, as I struggle to figure out how financially viable it is to offer one-hundred unique portraits for one-hundred and fifty dollars.
Someone on Threads posted asking how people make a living from being portrait photographers. The one-word answer that came to mind, for me, was: hustle. That really kind of sums it all up. Finding willing participants is no easy task. Convincing people to come to you, money in hand, is hard. What keeps me going is the huge amount of very appreciative feedback I am getting from the sessions. Lots of people who otherwise hate getting their photo taken are really enjoying the process. Of course, there are endless intangibles that go into all of this beyond raw numbers, and at the end of the day, it’s myself and my decades of experience which is the real value.
February 2025: (19 sessions) $3,250 bookings; $625 tips & add-ons. $3,875 total over 9 days = $430/day.
Not terrible at a glance, and perhaps a sustainable way to make a career as a photographer, especially if you can keep your expenses down. In reality, the only way I’m able to do this setup is because I am pulling from gear accumulated over a decade by three different photographers. The upfront cost, wear & tear on the camera, and all of my time makes it hard to pin an exact number on what all of this costs, but if you were to go and rent all the necessary gear for the nine days, you’d likely spend over 100% of revenue on rentals alone.
Then, factor in the space needed to make it all work, and now we’re losing even more money. Not a sustainable business model.
My ideal, best case scenario for this specific setup is not to raise prices, but to figure out creative ways to make it make sense. I’ve been considering things like: making the entire setup go towards charity (not possible in my current financial situation); making a portion of each session go to charity; partnering with nonprofits and allowing participants to donate any number they deem appropriate; trying out a pay-what-you-want model.
What I’m trying to communicate is that the price of this offering is artificially low and should not be interpreted as what you might expect to get when you hand a photographer $150 in exchange for portraits. I’ve been trying to do things like asking for additional tips, high resolution, and/or retouched files in exchange for more money, in hopes that people might help “subsidize” the low price for others. Now, I have an entire new website (everyoneisfamous.com) dedicated to both showing the work and gaining more attention to the offering. Since launching, I’ve done one run of portraits, resulting in:
April 2025: (16 sessions) $2,500 bookings; $535 tips & add-ons. $3,035 over 7 days = $433/day.
One month is not a trend, but I will be interested in seeing if I can get the daily revenue number to at least double. Realistically, that’s the only way to make the setup start to make financial sense. This entire project is very much a time-consuming personal side project. Sure, a bit of extra money is nice, but in a way it’s likely doing more harm than good, considering I make my living as a commercial photographer with a perceived (and real!) value that is welllllll beyond “guy doing $150 headshots”. But I don’t care. I enjoy doing this and think there is some kind of longer-term solution that will make it make more sense/cents, both figuratively and literally.
On that note, I’m now booking sessions May 19-24! Tell yours friends! And tip! Or don’t, whatever.
-Clayton
PS - Emily bought one of my prints when she came by for portraits as well. Thanks Emily and shoutout intangible value
2025 05 12
The vices! Chicago, Illinois. April, 2025. © Clayton Hauck
Looking at this image, I had all these thoughts rolling around in my brain: the aesthetic of old things being used to design new things; working in an adult video store; the juxtaposition of old Chicago vs new Chicago; shops being open 24 hours; street photography from a car window while out shooting assignment work. But then I went to write something down and nothing specific came to mind. Really, though, I just have far too much on my mind right now. It’s days like today I’m glad to be a fake writer and not have to do this daily to make a living.
-Clayton