2025 06 08

Business, man. Chicago, Illinois. April, 2025. © Clayton Hauck

Today, Sunday, I was supposed to work but decided to take the day off, still exhausted from the shoot that wrapped the day prior. Making photos for a living has evolved quite dramatically in the twenty-odd years I’ve been doing it. Things move much faster and expectations are far higher, these days.

One quick story I’m reminded of that made me laugh:

My friend, and fellow commercial photographer, decided to capture his son’s prom night through well-lit portraits. He grabbed a bunch of his equipment from the studio, brought it home and set it up, and made a bunch of photos as the kids were getting ready to head out for the night. The kids then expected him to send them the photos immediately, surely so they could post them to social media, as people do. My friend, however, does not work that way. These photos had to first go off to his retoucher for touch-ups and processing before they could be considered finished. A week, maybe two weeks, then you can see the images, kids!

It’s both interesting and depressing to consider how value of images is lost, often immediately, by the inevitable passing of time. Like a new car driving off the lot, the photos you made last night that had everyone so excited, are often forgotten next day.

Last week, I had a stylist email me asking to see images from a campaign we shot a decade ago (!). My first thought was to laugh about how little value those images must have now. It was the largest budget for any production in my entire career, but after ten years, surely all of those images have met their end — replaced by cheaper images from nicer cameras, right? To my surprise, the stylist emailed back with some screen grabs she pulled off the client’s website, still proudly showing our decade-old images.

-Clayton