2024 11 11

To be great it takes years of consistent dedication. Cubs pitcher Shota Imanaga photographed during a portrait shoot for Chicago Magazine at Wrigley Field. Chicago, Illinois. June, 2024. © Clayton Hauck

It’s been a minute since I’ve done a proper Life Update and this week will be no different, however, the topic loosely applies. I’m in the early phase of a Pivot to Video, largely spurred by a collapse in demand for commercial photography, but also aided by a lifelong love of video and filmmaking (it’s complicated why I’m not already more focused on it). In this phase, I’m spending a lot of time watching youtube videos. I swear, it’s productive… at least to an extent. Film school is what I keep calling it. Realistically, there’s just a lot of new shit that I need to get up to speed on. Of course, I’m well aware that the only way to be successful at this new venture is not by watching videos but by doing it. Every damn day.

Most, if not all, of the credit to my success in commercial photography can be summed up by putting in the work. Spending the time. Consistent focus and dedication.

In my recent film schooling sessions, I came across a channel by DP Luc Forsyth because he did some camera tests I was curious about. Digging deeper into his channel, I watched this video linked below, which so brilliantly summed up these ideas on success within the industry, ideas I already fully agree with and believe in, but ideas I found interesting specifically because he put them in terms of growing his youtube channel as a working DP. This idea of starting a channel is one I’ve been dwelling on for years now, without taking the leap, mostly because I fully understand the challenges involved. It’s frustrating when I post some photos on Threads and they get zero likes. It’s frustrating when I post a blog to give away a print and get zero engagement. It’s likely far more frustrating to spend hours or your life painstakingly crafting and posting videos for them to go completely ignored by the eight or so billion people living in this world.

Luc summed up his growth projections so well and accurately:

1 year of weekly posting = 1,000 subscribers
2 years of weekly posting = 10,000 subscribers
3 years of weekly posting = 100,000 subscribers

This chart is the sole reason I don’t yet have a youtube channel. I know in my bones it’s accurate, if not optimistic, and the sheer amount of time, energy, effort and focus required to put towards making a new video each and every week, without fail, is daunting. The idea that committing to this for a full year, after which you may get you a thousand subs is almost comical. But that’s not the reason to do it. It’s for year three. Year ten. Year twenty.

I’m already in my forties so the feeling that it’s now or never, the feeling that I’m running short on time is very real and the biggest thing holding me back from going all-in on video. I still love still photography as well and not yet fully convinced I can’t make it work for another twenty years. Anyway, these are the things I am spending a lot of time thinking about lately.

-Clayton